How artists’ work is being used to train AI models without consent.In developing Firefly, Hurlburt said she and the rest of the design team considered three chief concerns expressed by the creative community about generative AI: Responsibility coincides with such technological advancement. My hope for generative AI is that we can reduce this gap between tool and idea, and make previously difficult or tedious creative tasks much simpler.” For many, the time and education needed to express a creative idea is an insurmountably high barrier. “It requires lots of esoteric knowledge and hours of training on how to use complex, dense software.
“Being a creative professional in the modern world is inaccessible for many people,” Hurlburt said. To Hurlburt, Firefly invites more people into a creative space that can be out of reach. Hurlburt, senior staff experience designer at Adobe, was a lead designer of Firefly, Adobe’s brand-new generative AI software currently in beta mode.Īlgorithm-powered generative AI tools like Firefly allow users to rapidly manifest images based on entered keywords. As generative artificial intelligence explodes as a hot technology trend, Kelly Hurlburt ’17 ( new media design) is doing her part to ensure it is deployed responsibly.
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